The Collective
2023

THE COLLECTIVE is a middle eastern members-only community club for 
people who wish to connect and work in a luxury yet social environment.
I created this concept for this project, having to choose a place and design the 
branding for an event of my choice to take place at the location. 
I chose this goofy-looking, post-modern building, which always intrigued me, 
and invented this club, designed to connect luxury with community life in the center of Tel Aviv. 
This project features the branding & merch of the club’s opening event.



BRANDING
COLLAGE ART
ILLUSTRATION
MERCH DESIGN
CONTENT CREATION





The Process






The Design